Compelling content to attract and convert visitors to buyers
SEO Copywriting Services helps deliver content writing that adheres to your brand tone and style but complies with the content length, phrase inclusions and placement that is critical to strong organic rankings. Website SEO Copywriting must be driven by strategic planning and a comprehensive methodology to achieve optimal benefit.
‘Content is king’ has long been a phrase thrown around in the SEO industry, but a considerable number of critical factors come into play for any newly written website copy to be effective and of tangible benefit.
Keyword Research & Discovery
Keyword Research & Discovery is the first step that assists businesses uncover the way prospective buyers are in fact searching for their exact product or service. The findings from this research piece, which also incorporates industry competitor analysis, as well as any historical data from previously managed Google Adwords campaigns, helps businesses narrow down the phrases to target that are more likely to provide commercial benefit.
Copywriting Brief
Keyword Research & Discovery is the first step that assists businesses uncover the way prospective buyers are in fact searching for their exact product or service. The findings from this research piece, which also incorporates industry competitor analysis, as well as any historical data from previously managed Google Adwords campaigns, helps businesses narrow down the phrases to target that are more likely to provide commercial benefit.
Our ‘SEO Copywriting’ service is suitable for:
Our SEO Copywriting experts have a proven track record of writing copy that complies to search engines, and compels visitors to become active buyers of your product or service.
Our SEO Copywriting experts have a proven track record of writing copy that complies to search engines, and compels visitors to become active buyers of your product or service.
How can your services be defined?
To aid a successful TopRankings SEO Melbourne service campaign, we audit your current site for content placement and display, analysing critical elements like heading, sub heading usage and placement in ratio to design elements of your website. Our team benchmark the required content length by analysing your ranked industry competitors.
Keyword Discovery
To capitalise on findings of the content audit, our team conduct a keyword discovery and research analysis. This pools existing Google Ads data as well as an analysis of your ranked industry competitors. Several industry tools enable us to collate broader data set helping to identify the spectrum of buying phrases worth considering to target for your website.
Keyword Consultation
In direct consultation with your company we steer your business to buyer intent reasonable volume phrases to target. A joint effort as we contribute our expertise of buyer intent commercially viable and realistic phrases, while your business provides deeper insights into industry phrases we may not be aware of including acronyms.
Content Brief & Delivery
The summary list of phrases agreed upon and prioritised, enables TopRankings to create a detailed content writing brief. Direction includes heading and sub-heading placement, new content pages, content length, number of phrase mentions etc. This can be either project managed with your writers or delivered by our specialist copywriters.
Lucy
Lead Copywriter
Ready? Lucy’s way with words might just be your new secret weapon.
As a leading copy strategist with 10+ years of experience, Lucy offers you unparalleled expertise in the art of engaging, exciting, and eliciting responses in audiences using a business’ most underutilised resource: great words. Throughout her extensive career, Lucy has created sophisticated, hard-working copy for clients with the widest-possible variety of needs including Afterpay, Deliveroo, and many celebrated Australian artists. In this time, she has led and collaborated on nearly 400 unique projects including websites, high-end publicity campaigns, scripts, blogs, and more.
The best thing? Lucy is a brilliant communicator and fantastic to work with. Her skills alone have built an Australian communications service to a turnover of +800% within 3 years, won her clients funding of up $40k, and helped increase the ROI and turnover of some of Australia’s most prominent entrepreneurs. Want to increase your leads? Lucy specialises in extraordinary, jump-off-the-page, SEO-enriched copy that won’t read like it was written with boredom. With additional qualifications in Sociology, Linguistics, Teaching and more, Lucy can help revolutionise your website, Tone of Voice, key messaging, and beyond.
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