A strong online presence is essential to the success of any professional service provider in today’s technology-driven business environment.
It is especially true for plastic surgeons who wish to promote the quality of their work online through client testimonials and before-and-after photos that are viewable by others in their local community.
For plastic surgeons, the internet is your main source of revenue. It’s impossible to have too much online visibility, and SEO (search engine optimisation) is one of the best ways to ensure that individuals looking for a plastic surgeon can find you.
But what exactly does SEO mean? Many business owners, including professional service providers, hear that term and use it frequently but are unsure of its true meaning.
In this post, we will help you understand what SEO is and if it still does matter to you as a plastic surgeon.
What is SEO for Plastic Surgeons?
SEO stands for “search engine optimisation.” It involves enhancing specific website elements to improve your website’s visibility to search engines like Google. Finding new patients is made simpler the higher your site appears in search results.
By enhancing the content and functionality of your website, search engine optimisation (SEO) increases the volume of traffic your practice receives from search engines. Increasing your organic rankings will improve your company’s visibility, trust, and brand recognition.
People looking for plastic surgeons online are prepared to act because they need one. If you appear first in their searches, they are more likely to choose you above other possibilities since they already know they want what you have to offer.
Why Do Plastic Surgeons Need SEO?
A company’s name that stands out in search results establishes credibility with potential patients by showing a strong lead generation. Search engine optimisation (SEO) is a terrific approach to drive more visitors to a website, produce more leads, raise awareness, and boost revenue.
More people will have the opportunity to visit your website, learn more about what you offer, and get in touch with you to become customers if you rank higher on Google eventually.
Let’s look at a few benefits that SEO offers for plastic surgeons:
Increases Traffic to Your Website
Making your website’s content, SEO-friendly will help increase traffic to your web pages. Your website’s content will become more pertinent to various plastic surgery-related search queries thanks to your SEO strategy.
Your page will eventually rank highly and appear more frequently in search engine results. You may dramatically improve your company’s visibility and exposure by ranking well on several search engines.
Gain the Attention of Private Pay Patients
Patients who are not constrained by their managed care contracts are free to conduct independent research before choosing any plastic surgeon. Your website must rank on the first search engine results page if you want to attract these private paying customers.
You can accomplish this goal with the aid of SEO, which will also enable you to develop a clientele that is a nice mix of managed care and private patients.
Attract More Targeted Patients
The ability to draw in patients who are actively looking for you online is one of the advantages of using SEO on your website. Your SEO approach should focus on the treatments and conditions patients may seek when they start an online search for plastic surgery.
You may draw in online visitors with a high likelihood of becoming potential customers for your business by using SEO.
Increases Your Revenue
People are more inclined to make purchases or book an appointment when they find what they’re looking for on your website because they’ve previously found your content valuable. Consumers who require something else that connects to those keywords or topics are far more likely to return if they discover value in your offer through search engine optimisation.
Builds Your Brand Reputation
Your website will become more authoritative in search engine results pages (SERPs) if you use high-quality content and strategically positioned relevant keywords. With this power comes a higher chance of being noticed by potential clients.
8 Plastic Surgeon SEO Strategies
We’ll guide you through (no.) plastic surgery SEO strategies so you can start building your practice immediately. You’ll become addicted once you start to notice the steadily increasing number of plastic surgery patients coming through your door as a result of your SEO efforts.
Ensure an SEO-Friendly Website
Nowadays, having a website alone is not good enough. You must make it SEO-friendly.
Fortunately for you, people looking into plastic surgery want to learn a lot of information before visiting a clinic. It offers you many options to produce content that people can interact with via SEO.
Consider “before and after” photos of each of your cosmetic treatments, information about procedure costs, and blogs discussing plastic surgery’s advantages and disadvantages.
People rarely just decide to get plastic surgery; instead, they research it extensively. For you, that’s good news.
Your website’s visitor count and SEO rankings will soar if you provide the answers to their questions in SEO-friendly ways.
You may improve the SEO of your treatment and surgery-specific pages and move up in the SERPs by including a comprehensive section of frequently asked questions.
Utilise Local SEO
Most people won’t search outside their local area for a plastic surgeon.
Therefore, you must use all local plastic surgery SEO techniques for plastic surgeons while enhancing your online visibility.
Make sure to include the name of your city or region in title tags, meta descriptions, photo file names, and other parts of the copy on your website.
Remember to claim your Google My Business listing as well, as doing so will enable your company to appear on Google Maps and raise your search engine results.
Additionally, as we previously mentioned, individuals don’t want to travel far for plastic surgery. You’ll be able to schedule more consultations, which will result in more treatments, by showing potential patients that you are nearby.
Create Quality Blogs
Did you realise that a blog will bring in about 80% of the people that visit your website? When someone has a query about plastic surgery, they will enter it. They will click on your blog to learn more if it contains the content they need and is appropriately optimised with SEO to appear high in the search results.
The fact that they clicked on your link and continued to browse the page shows Google that the information on your website is helpful and beneficial.
Google will boost your site’s ranks since it can determine that your website is helpful to visitors and is in the business of giving its users the best information possible.
By consistently adding fresh blogs to your website, you’ll show Google that you care about maintaining your website current and offering up-to-date information to your visitors.
Have a Mobile-friendly Website
In addition to over 60% of all internet searches now taking place on mobile devices, Google also favours mobile-friendly websites by raising them in search engine results.
Any device may view your website well if it is mobile-friendly. So a client may look up cosmetic surgery on their phone while on the train, at the gym’s changing rooms, or while waiting to pick up the kids from school.
The saying “the first one gets the prize” is frequently used in today’s online marketplace.
Potential plastic surgery leads will leave your site and find one of your competitors if it is not mobile-friendly. When it comes to plastic surgery SEO, mobile marketing, or anything else you do to promote your practice online, your industry is too competitive to sit back and take it easy.
Establish a Strong Social Media Presence
How does SEO for plastic surgeons relate to having a social media presence? Backlinks.
The SEO fire is fueled by each solid backlink that points to your website on the internet. The key here is high-quality links; avoid purchasing black hat backlinks, which are effectively bogus connections that do nothing but try to fool Google into thinking you have a lot of links pointing to your site.
Google will ban your website if they discover you utilising black hat tricks, and you will lose all of your SEO efforts and momentum.
Make and Publish Youtube Videos
Since Google owns YouTube, having videos there gives you a small ranking boost in Google’s SEO algorithm.
Additionally, your videos will appear at the top of search results when people search for plastic surgery online when done properly and professionally. It is the most valuable real estate on the internet.
Always make sure to connect to your website from the YouTube description. As we already stated, the more hyperlinks to your website, the better.
Conduct Professional Keyword Research
Guessing is inferior to knowledge. You can make an educated guess as to the plastic surgery keywords that people in your area are looking for, but if you’re wrong, you’ll waste a lot of time and money trying to figure it out.
Starting with professional keyword research from a trustworthy SEO agency for plastic surgeons is preferable. Perhaps facelifts or tummy tucks are more popular in your area than breast augmentation (excuse the pun). Professional keyword research is the only way to find out.
Maintain Fast Page Loading Speed
According to Google research, users anticipate a load time of less than three seconds, but the average page takes 15 seconds to load. Because of their short attention spans, users can have low SEO and high bounce rates.
In addition to being annoying to visitors, a slow-loading website is detrimental to your plastic surgery practice’s SEO. One factor Google considers when evaluating your plastic surgery website for SEO is the speed at which the page loads.
There are several things you can do to speed up your website if it is currently loading slowly that don’t involve revamping it entirely. If you want to keep your present site and don’t want to change it, work with a web design agency specialising in web development. They can help you trim and tweak it, so it loads faster.
Need Help With Your SEO Efforts as a Plastic Surgeon?
At TopRankings, SEO for plastic surgeons is our area of expertise. We use localised plastic surgeon SEO, paid advertising, marketing analytics, and automation to create incredibly engaging patient-centric marketing campaigns for aesthetic practices.
TopRankings is Australia’s leading, proven and accountable SEO Agency in Melbourne. We have helped hundreds of Australian businesses succeed on Google, using proven methods we have developed since 2007.
Contact us and let us help grow your practice and reach new patients.
