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An optimised website can tap the online market and benefit your flooring company in the form of increased sales and profit. Keep reading to find out how you can enhance your website’s visibility to draw in more customers.
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Why choose TopRankings?
Search Engine Optimisation is a procedure to improve the quality and quantity of traffic to your website. Optimising your website helps it rank higher on the search engines results page.
Did you know that 74% of customers believe that word of mouth exerts a major influence on their purchasing decisions? For a flooring company, word of mouth marketing is a crucial way to boost your reputation. It is therefore important for your business to gain positive reviews and have them displayed on your website.
When people are searching for a flooring company, they are most likely to grab their smartphones and run a search. Most people do not tend to go beyond the first page of the search engines results, making it important to enhance the visibility of your flooring company’s website. Here are 5 ways you can enhance your SEO to build your brand image:
If you find yourself struggling with any of these issues, it is time for you to have your services up on the World Wide Web.
Boost page loading speed
If your page loading speed is slow, search engines are likely to figure this out. This may result in a lower ranking for your website and a potential loss of customers. A slow website will also affect the way web users interact with your website. 40% of people tend to abandon a website if it takes more than 3 seconds to load.
Improve your content
The content on your website should always remain relevant to your target audience. It is important to intersperse the correct keywords within your content to improve your website’s search engine rankings. The content should be regularly updated to keep it useful for potential customers.
Keep content readable
It is not sufficient to simply make your content relevant and keyword-rich. Text should be placed in a way that is quickly readable. Headings, subheadings, and bullet points can be used to break down topics and help web users absorb information more quickly.
Strengthen internal linking
Internal linking refers to the connection between the different pages on the same website. Search engines tend to favour websites with strong internal links. It enhances user experience as it helps them quickly access valuable content on your website.
Adopt a mobile-first approach
Mobile users account for 50% of the global web traffic, making it vital for your website to be easily accessible and navigable from a smartphone. If your website is not mobile-friendly, it is unlikely to rank higher, which can result in a loss of leads and revenue.
Here’s how Google can help you grow.
You may already have an experience with marketing your flooring business using conventional ways, such as television, radio, newspapers, and billboards. With the growing scope of digital marketing it is time to explore a new avenue to expand your market share. It refers to any method of marketing that involves electronic devices.
In this day and age, people are increasingly attracted towards platforms such as websites where they can interact with the business and easily subscribe to products and services via calls to action. Successful digital marketing tactics enable you to engage clients by making your brand more visible on the search engine results page.
A website that draws in more traffic is bound to result in rising sales for your flooring company.
Here are 3 major digital marketing strategies your business can adopt:
Create a blog
Start a blog to educate potential customers and market your brand at the same time. Write about issues that web users usually search for. When it comes to flooring, people are likely to run searches such as “how to clean hardwood floors”, or “best flooring options for kitchens”.
You can provide informational content that provides answers to their questions to build your brand image. Choose relevant keywords so that people are able to find your website easily when they search about their problems online.
Video marketing
Video marketing involves creating valuable videos for your target audience. It can help raise awareness about your business, grow your customer base, and increase your revenue.
Websites that contain relevant images and videos are likely to be ranked higher by search engines. You can opt for different types of videos, including instructional, informational, and event-based. Video marketing is reported to boost conversions by more than 85%.
Email marketing
Email marketing is a relatively old method of digital marketing, but it has maintained its significance in attracting customers. If a potential customer leaves their email address on your page, it is a clear signal that they are interested in your product.
Make it a routine to email current and prospective clients so that they keep your company in mind for their flooring requirements. You can send them newsletters, personalised coupons, and other offers to encourage them to avail your products and services.
Pay-per-click ads
This is an online marketing technique where you are charged a small fee for every time a web user clicks on your advertisement. It is essentially a way of buying visits to your website.
PPC ads are shown to people while they make a related search. For example, if someone is searching for popular bedroom flooring material, your ad may be displayed on the search engine results page. This advertisement tactic is widely used for enhancing sales, generating leads, and raising brand awareness.
The competitive edge, growth & sustainable leads you’ve been searching for.
It is important to prioritise local SEO for your flooring business to attract more customers.
It helps draw in people from the vicinity you are located in.
If you have a physical store, it is crucial to maximise customer base in your area and stand out among competitors. Web users are most likely to run searches to locate nearby businesses. For instance, for flooring requirements, people may type something like “flooring companies near me” in the search bar.
Here are 3 ways to improve local SEO for your company:
Create a Google Map profile
Google My Business enables you to develop a free business listing. You will need to provide some basic information regarding your business, such as its full name, office address, location on the map, business category, phone number, and web address. An updated Google listing helps your website rank higher on the search engine results page and enhances its visibility in local search results. It enables your website to appear on maps, and allows customers to leave reviews about your company.
Secure directory listings
To enable locals to easily find your business online, secure places in online directories such as Yelp, Foursquare and Yellow Pages. Having your flooring company’s name, address, and phone number listed on directory websites substantially broaden its reach. Make sure that a thorough description of your company is included along with backlinks to direct people to your website. Local business listings boost your website’s visibility and makes your business a strong contender in the local market.
Collect Reviews
Customer reviews play an important role in improving you local search. Include a feedback box on your website to encourage customers to leave a review. Positive reviews are bound to enhance your visibility in local search. When web users will see a five-star ranking, they will know that your company delivers quality results. Reviews boost your website ranking, click through rate, and conversion rate.
Benefits of SEO for Flooring Companies
Partnership you’ll value for years to come.
Search engine optimisation is an essential component of digital marketing that enables your website to rank higher on the search engine results page. Optimising your website makes it increasingly visible for web users searching for the products and services you deal in.
SEO boosts conversion rates by bringing more potential customers towards your business. People tend to trust websites that make it to the first page of the search engine results page. A strong web presence helps you gain an edge over your competitors to take your business to the next level. Here are top 5 benefits of SEO for flooring companies:
Organic traffic
SEO is an inbound marketing strategy that helps reach out to customers. It is a customer-centric strategy that is not invasive like other conventional methods such as cold calling, interruptive ads, and spam emails. SEO attracts customers who are already searching for related products and services.
Enhanced brand credibility
A website that is discoverable and delivers a smooth user experience will substantially improve your company’s credibility and build customer trust. Indicators of authentic websites include quality backlinks, positive customer reviews, and optimised on-page elements.
Higher brand awareness
When your website appears on the first page of search engine results, web users are more likely perceive your brand as an authentic one. It is vital for small businesses to have their websites optimised so that an increasing number of potential customers notice it.
Increased site usability
SEO implies an improved overall user experience for potential and existing customers. Websites that are easily navigable and contain well-linked web pages are not only favoured by users as they are able to conveniently find the information they need.
Defeated competition
SEO is crucial if you want to stand out among your competitors. Only 25 percent of web users go beyond the first page of the search engine results. Invest in SEO to develop a strategy to secure a spot on the first page and outrank your competition.
Why Should You Hire an SEO Agency?
Outsourcing your SEO has several benefits, including professional service and saving the cost of trying to do it yourself. Hiring an SEO agency to optimise your website can drastically improve user experience and help your website rank higher on the search engine results page.
TopRankings is a trusted name in the market and has a track record of providing quality results since 2007. Our superior customer service is sure to provide you with a good value for your money. We adopt a multifaceted approach for optimising your website and broadening your customer base. Here are some of our unique features:
Whitehat guarantee
We ensure that our services are in agreement with the terms and conditions of leading search engines. Our focus is on enhancing overall user experience by making your website navigable, mobile-friendly, and quick to load, while adhering to techniques fully endorsed by search engines.
Customised SEO strategies
Our team will never apply generic SEO templates to your marketing campaigns, but produce one customised to your requirements. With us, you can expect quality content without having to worry about keyword package limitations.
Higher returns on investment
Our marketing strategies are tailored to improving your flooring business’s returns on investment (ROI). Through Google Analytics, we are able to help you track progress by various indicators such as average time on site, period comparisons, traffic by channel source, and conversion analysis.
Transparency and Accountability
We not only deliver monthly campaign performance reports to help monitor your rankings, but also provide you with a deeper understanding of SEO measures. TopRankings offers a well-crafted future plan to surpass industry competitors and maintain a strong online presence.
Revamp Your Website Design with Digital Rescue
Web design is just as important for digital marketing as user experience. If you are not satisfied with the way your website looks, we are here with a solution.
Digital Rescue is our sister brand that focuses on making website more visually appealing and increasing user engagement. A neat and attractive web design makes a good first impression and keeps potential customers on your page for a longer time.
Here are key reasons you should consider Digital Rescue for your design woes:
Easy navigation
An efficient web design will allow web users to explore your website easily. It will facilitate them in searching for the information they need and allow them to engage with the content. Keep the text simple and brief and minimise the number of clicks on the website.
User control
Users prefer websites where they have some degree of command over their experience. At Digital Rescue, we believe is providing a satisfying experience for customers by ensuring a user-friendly experience. Some simple tips include prominent calls to action and a home button that is clickable on all web pages within the website.
Responsive design
A good website is optimised for all types of devices, including smartphones, tablets, laptops and computers. We will make sure your flooring company’s website offers a smooth experience no matter which device it is accessed from.
Ready to invest in your growth?
Want to give your flooring business website a fresh look? Enjoy a neat web design and increased user engagement with Digital Rescue. Call us at 1300 912 950.
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