Everyone experiences dental issues at some point and needs to visit a dentist. However, many orthodontists still lack business growth mainly because their audience isn’t aware of their practice.
If you want prospective clients to discover your orthodontics practice, you must reach them at the precise moment of when they need you, particularly when they are browsing the web in search of orthodontic services. This is where Search Engine Optimisation or SEO comes into action.
A huge number of orthodontists now rely on digital marketing and SEO to create awareness about their practice and generate business by gaining more clients. There has been a huge switch from conventional and traditional marketing methods such as newspaper or TV ads to digital methods such as online ads and SEO-optimised websites.
The main factor behind this enormous change is the digital revolution that has entirely changed the landscape of the world. The number of people using the internet now is higher than it has been in the past. Maintaining an online presence in such a situation is vital for a business to survive and open itself up to clients from all over the globe. While thousands and maybe even millions of people visit orthodontists in Australian, with the number of registered orthodontists, you need to make yourself known so that your clients can reach you!
The days of using a phone index to search for an orthodontist are long gone. In today’s digital era, finding an orthodontist is as simple as opening a search engine and typing ‘Orthodontist in xxx area,’ and VOILA! You get a list of hundreds of orthodontists around you. However, clients who search online for businesses narrow down their choices to the initial few listings in the search results, and the ranking of these results depends mainly on your website’s SEO.
Want your orthodontic practice to make it to the top listings of the search results of popular search engines, such are Google, Yahoo!, and Bing? Here are a few ways to make sure that your orthodontist website ranks higher than your competitors:
- Prioritise SEO
- Build/Develop an easy-to-navigate website
- Develop engaging content to attract attention
- Perform on-page SEO
- Focus your content on orthodontics and the dental industry