In the past, customers looking to hire a cleaning company would simply ask their friends, relatives, neighbours, or even the yellow pages.
Now? These formerly reliable sources have fallen further down the list due to the internet. Before selecting a service provider, 97% of customers check online reviews for local businesses, and 12% conduct daily searches for these companies. Yellow Pages would be the last place a consumer would look for products and services (if they even have a phone book in the house). In today’s digital world, most people immediately head straight to the internet.
If you have a website, you might assume that you are covered. However, if you aren’t found on the first page of search engine results, you can lose out on more customers than you realise. The top five listings receive more than 67% clicks from search engine results pages (SERPs). 95% of web traffic goes to the first page, with the remaining 5% going to the subsequent pages.
So how do you ensure that your business is listed prominently when a potential consumer starts looking for local cleaning services? The answer to that is by using Search Engine Optimisation (SEO).
In this post, we will share with you what SEO is and how it can significantly impact your cleaning business in today’s market.
What is SEO for Cleaning Business?
Simply put, search engine optimisation, or SEO, is a technique for increasing the number of more qualified traffic to your website through organic search engine results. In other words, employing SEO strategies will help your cleaning business rank higher on a search engine result page, increasing the likelihood that more people will notice it.
On-site SEO and off-site SEO are the two categories of SEO. Let’s get into more details below:
On-site SEO
On-site SEO optimises elements to make your website more visible and highly ranked in search results. You ensure that every page of your website has content and HTML source code that is especially geared at bringing in as much relevant traffic as possible.
A few strategies that will successfully raise your SEO ranking for your cleaning business are listed below.
Page Optimisation
By combining SEO tactics, you can ensure you’re driving as much traffic as possible to your website and improving your ranking on search engines. These tactics consist of:
- Using keyword-focused titles.
- Adding concise, keyword-rich descriptions on every blog post and webpage.
- Using proper heading tags and alt tags.
Don’t forget to ensure that titles, descriptions and tags are keyword-focused and refer to your cleaning business to get more targeted traffic.
In the end, you don’t want to neglect extremely basic optimisation techniques and end up with the dreaded “description unavailable” message on the SERP.
Structured Data
Structured data is essentially the application of a systematic markup of your cleaning business website pages to provide more information about the content within. Organising the markup will improve the search engines’ comprehension of the material on your website, assisting with relevancy signals and increasing SERP ranking, increasing web traffic and improving your click-through rate.
Locally-Focused Content
Including localised content on your website might attract customers looking for a nearby cleaning company. Since 46% of all Google searches are local, adding local information to your website will increase the likelihood of attracting visitors.
Optimised Blog Posts
Above all, your blog postings should provide your readers with meaningful knowledge; in your case, this will likely be helpful cleaning advice. Customers that want to learn more about your business must be educated. However, if you include relevant keywords in your posts, you’ll attract more readers. Consider using keywords cautiously because search engines (and readers) dislike the practice of keyword stuffing.
Off-site SEO
It’s time to expand the scope of your SEO efforts outside your website now. Off-site SEO refers to the actions you carry out outside your website to improve its SERP ranking. You may improve your results in several different ways.
Claim and Verify Your Google My Business
A crucial first step in putting your off-site SEO strategy into practice is claiming and verifying your free Google My Business (GMB) listing. You’ll be able to give potential customers important details about your cleaning business, like your phone number and the payment methods you accept, in addition to increasing your chances of moving up in the SERP results. You’ll also instantly convey legitimacy when you’re listed as a business on Google.
Pay Attention to Your Online Reviews
You can lose out on a significant potential for organic off-site SEO if you’re not paying attention to your online reviews. Customers consult online reviews for local businesses in the staggering 97% range, and 85% of consumers have the same level of trust in online reviews as they do in personal recommendations from friends and family.
Implement Appropriate Link Building Strategy
Internal links on your website are effective, yes. However, it’s even better when other websites link to your website. When a significant local website mentions your cleaning business and contains a link back to your website, it instantly lends you credibility. Your SERP ranking will improve thanks to the Google crawlers, but you’ll also experience a surge in visitors from people who click the link on the other website. Develop connections with local media outlets and review websites, and don’t forget to include a link to your website in customer emails and newsletters. The more visitors your website receives, the better.
What Are the Benefits of SEO for Your Cleaning Business?
The major benefit of an effective SEO strategy for a cleaning business is that it will enable you to improve your website’s online visibility. However, there are more benefits to consider, such as the following:
It Helps Increase Your Credibility
Businesses that appear at the top of the search engine results page or close to it are more likely to be trusted by customers. Potential customers will be more likely to contact you and want to collaborate with you if they consider that your cleaning company is reputable and trustworthy.
Improves Your Brand Awareness
The easier it is for people to learn about your business and what you have to offer, the closer you are to the top. As a result, your website receives more traffic, and you have more opportunities to attract new customers.
Provides More Conversions
Another benefit of a successful SEO strategy is attracting more customers. The more website visitors you have, the simpler it will be to seal the sale and turn them into paying customers.
It is Cost-Effective
SEO for cleaning services may also be a cost-effective marketing strategy when done properly. Many widely used SEO techniques (like those covered in the following section) don’t necessitate a substantial initial outlay. They let you expand your business and get results without spending much money.
How to Use SEO and Digital Marketing for Your Cleaning Business?
Utilise the Proper Keywords
The use of keywords is crucial to an effective SEO strategy. When looking online for certain products or services, customers typically use words and phrases known as keywords.
People may search keywords like “cleaning service near me” when looking for a cleaning company. Your business is more likely to appear on user search engine results pages if you employ these words and phrases in the content of your website.
Write a Blog
Websites with a blog receive 55 per cent more traffic than websites that don’t have a blog.
It would be wise to start a blog for your website immediately if you haven’t already. The same is true for people who have blogs but haven’t updated them in a while.
By regularly posting blog entries, you increase the chances that the website for your cleaning business will appear in search results. Additionally, it enables you to give your customers additional value and raise the legitimacy of your business.
Focus On Local SEO
Making your cleaning business’s website more visible to people in your area is the main goal of local SEO (and, by default, more likely to work with your cleaning service).
One of the simplest methods to enhance your local SEO approach is utilising keywords that include your area. For instance, if your company is based in Melbourne, you may optimise your content using terms like “Melbourne cleaning service.”
Claim Your Google My Business Page
As mentioned earlier, claiming your Google My Business Page is another good local SEO strategy. It’s free and simple to do. Additionally, it gives your cleaning service more authority and guarantees that it will appear when customers search online for businesses like yours.
Ensure that your Google My Business page is optimised as well. To attract more customers and further establish the credibility of your cleaning business, provide contact information, business hours, and photos.
Encourage Customers to Provide Online Reviews
Online reviews are some of the best tools for enhancing your company’s reputation and expanding your online reach. In fact, 72% of customers claim to use Google reviews as a resource when looking for new companies.
Reach out to your customers after their next cleaning and invite them to leave a review if your business doesn’t yet have many online reviews. If you want to promote additional reviews, you might even want to hold a contest or giveaway. Offer the winner a reward, such as a free cleaning (this will encourage people to post favourable remarks).
Work with a Professional
Don’t hesitate to get in touch with a professional if you’re still having trouble with SEO or need further assistance improving your ranking. Working together with a digital marketing or SEO agency is a terrific method to develop a strong SEO strategy and obtain knowledge about how to expand your cleaning business.
Hire a Reputable SEO Agency for Your Cleaning Business Today!
Are you ready to get started now that you have more information on the advantages of SEO for your cleaning businesses? Boost your company’s reputation and improve its online presence by hiring a unique SEO agency like TopRankings. Not only do we understand your niche, but we also come up with one-of-a-kind marketing ideas to promote your cleaning business and give it an edge over competitors. Contact us today to learn more about our SEO and digital marketing services.
